Convenience

In real estate there is only one factor for becoming rich, Location. But sometimes Convenience can be as important for example a store that has a close car park and provides easy access to the store can have a competitor advantage due to this reason alone. For example sometimes I would rather go to a small local shop and then a big store to buy an item just because I will not need to queue in the shop I don’t mind paying a few extra pennies for this Convenience